The Market Intelligence Portal was designed from the ground up to help the pharmaceutical community analyze their markets. Over the last six years, our ROI² development team has focused on system goals that were established directly from customer requirements. The portal is developed using Microsoft .NET technologies with services for data integration and seamless pushing and pulling of data. This business intelligence constellation framework supports the user community by providing streamlined reporting, analytics, and graphical data presentations through one view and one data hub.

The goals of the system are:

• Intuitive Data Manipulation by the End User - Distribute information to a variety of users without manual bottlenecks.
• Specific Analytic UIs - Allow almost any business logic and statistical analysis that is relevant - including ad hoc calculations, reporting, slicing and dicing with drill up and down.
• Multi-dimensional view of the data so that data mining can disclose subtle relationships.
• Open Architecture - Have the capacity to hold source and derived data that is accessible and managed on one platform with the option to integrate with other systems.
• Rights Management - Specific role and responsibility access for compliance and "what's important to me" views. Manage system security at all levels for data control and confidentiality.
• Flexible Reporting - End user can run existing reports easily, design new reports and export that data to Microsoft Excel, Adobe Acrobat, XML, and other reporting formats without the help of IT.
• Information Management - Includes the storage and protection of source and derived data, the conclusions derived from this data, and access to this information. Key factors include: storage requirements, tuning (performance), upgrades, integration scenarios, and response requirements.

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