The ROI² Team
CEO and Founder
Bonnie has more than 20 years leadership in Business Intelligence marketing and solutions. She created IRM to address the ongoing needs in the life sciences market so that customers can easily launch successful brands and initiatives with a ROI on influence intelligence. She has eight years of customer relationship experience in the Life Sciences organizations executing models, requirements, and user experiences that addresses the critical success factors of operations to decisions and increased adoption. Bonnie has launched more than 30 initiatives with clients in CNS, CVM, Oncology, in order to understand influence networks, defining markets and gaining a return.
Chief Operating Officer
Sandra has over 25 years of experience in strategic planning, software development, software applications operations, and program management, specializing in Sales (CRM), Marketing (MRM), Research Content Management and Business Intelligence applications for the Life Sciences, Media, Telcom, Financial Services and Government sectors. Sandra has proven success in collaborating with customers to envision, plan, and implement business focused IT solutions, driving innovation, revenue growth, and operational efficiencies, while managing costs and risks. Sandra has a consistent track record for implementing large, complex, integrated solutions, managing highly complex mission critical applications, leveraging a wide variety of technology platforms and methodologies, and leading cross-functional geographically dispersed teams.
Chief Technology Officer
Stephen has been architecting and engineering software for 15 years, with significant experience in the development of commercial software for the healthcare industry. His expertise in this domain covers healthcare centered business intelligence, electronic health records, and physician practice management. He has implemented systems across numerous technology stacks. As an open source contributor mostly focused on graph database technology, he expanded the development of Rexster (http://rexster.tinkerpop.com), a multi-faceted graph server exposing graph/network traversal routines via different protocols.
Executive Vice President of Sales
Chris is a 16+ year pharmaceutical industry veteran with leadership experience spanning sales, marketing, branding and training. His educational background lies in chemistry, business administration and marketing. Chris has an excellent proven track record for collaborating and consulting with pharmaceutical and life science organizations and other third party teams. He has consistently driven excellent returns and positive results for his clients. His customer centric approach provides a partnership with clients, solving real world issues. With this Chris brings exceptional industry knowledge along with high performing strategic and partnering experiences. His expertise includes US managed markets, global integration, digital marketing, cross commercial strategies and integration, cost mitigation and intricate integration solutions.
Vice President of Client Services
Les has over 20 years of diverse experience in the pharmaceutical industry. His areas of expertise include new product commercialization, product management, brand strategy and positioning, messaging, market research, market access, KOL development, and medical communications. Les' experiences have been gained with products across the entire life-cycle spectrum, from pre-clinical development to launch, and through loss of exclusivity. He has a history of developing innovative solutions to complex business questions through the use of customer focused insights, analytic techniques, and technology.
Sr Manager Client Services and Market Research
Nutan has over 10 years of experience working with Life Science organizations and the diverse needs in qualitative and quantitative analysis and measurements with thought leadership, market research, and data analytics. Her vast expertise in project management has allowed customers to have confidence in the outcomes she has led to fruition in promotional and educational programs. Nutan has applied her unique knowledge of enterprise level databases and reporting technology, market research practices, pharmaceutical industry data, and project management skills to the delivery of dozens of internet based market research instruments, with a focus on large scale quantitative and KOL identification/mapping studies.