The Market Intelligence Portal is an online, web-based Business Intelligence tool that allows users to gain market penetration and drug adoption through KOL Identification, Analysis and Reporting.

With such tools as dashboarding, watch lists, social network diagrams and extended provider profiles, MIP 3.0 is a huge leap forward for the software. The newest version of the software has revolutionized how our clients will be able to view the market they are entering. The intelligence, data integration, and analytics will enhance our Market Intelligence Portal. By giving our users an extensive set of options and tools, they can then use the online portal to target markets, measure performance and track adoption and influence with extreme accuracy.

The Market Intelligence Platform is a highly customizable, reusable, continuous intelligence system that goes beyond just identifying key opinion leaders. Rather than providing a list of top-ranking doctors in a particular field, the Market Intelligence Portal gives inside intelligence on every doctor in the database. From authorship data, leader profiles, honors and awards, and institutional roles and affiliations, the software does everything to give you a full picture of the market. All of this information is assimilated into marketing intelligence that allows you to fully search, sort, summarize and visualize for analysis.



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"Identifying and understanding the strength of Key Opinion Leaders is imperative to the success of a pharmaceutical brand, especially in today’s market. ROI²’s database platform and capabilities to identify, measure, continually track, consult and advise on KOLs are by far the best-in-class. ROI² is only company I consider using when it comes to addressing the KOLs needs for my products."

Associate Director
Forest Laboratories, Inc.


"ROI² technology has allowed us to understand Influence Intelligence for our marketing and sales effectiveness, it is user friendly and provides us with easy access to the robust network of KOLs. The customized dashboards allow for information to be quickly viewed and relevant to each user/audience needs. The report builder function is an added value tool for fast instrumental data and management."

Maria Vrentzou
Novartis Pharmaceuticals